Secrets that Motivate User to “share’’ on Social Media

social media


Social media has become an inevitable element in the life of individuals and organizations. It plays an important role in the shaping of users’ opinions including their decisions to buy and make shopping. That’s why it has become a main core of marketing strategies of companies that want to keep visibility within their customers and community and build a strong relationship.

The power of social media lays in the fast way the information and content is spread and the instant way the user gets and shares content with his circles and communities. So, the effectiveness of social media comes from the facilitation of spread of information, but what are the main factors that push a user to share certain content and recommend it to his friends.

A new study conducted by researchers from the Faculty of Economic Sciences and Management of Sfax, Tunisia and published in a Journal of Marketing Research & Case Studies has gone deeply through the subject and tried to find a number of answers to the customers’ attitudes that lay behind the sharing process.

The study finds that the sharing has a lot to do with the user’s psychology and “The experience on the social networks is considered as hedonist experience associating positive feelings which can influence positively the attitude to the recommendation.”  The study stressed that “the recommendation is strongly influenced by the intrinsic motivation and the self-esteem”.

Based on the study, different psychological messages could be grasped from the sharing process. “The user can assert himself as an active member of the community; he can assert also his membership of his reference group.” The researchers also stated that “Internet users who share information on the social networks want to act as opinion leaders; they possess a certain expertise in a specific domain gained by their involvement.” The study added that “the consumers trying to obtain the recognition from others and to make good impression are more inclined to share information on the social networks.”

So when a company understands users well, it can work to develop a significant presence online and build a strong relationship with them. On this level, the study discussed the importance of what it calls “’the opinion leaders’ who are characterized by high self esteem, a strong involvement and a favorable attitude to the recommendation.” The study stated that these consumers “can help companies to increase their visibility on these networks”

How 6 Months Walking Program Can Affect Health?


Physical activity is one of the healthiest things you can do to help maintain a good health, and being physically active on a regular basis is beneficial for your health and prevents many health problems. And the need for physical training becomes more important when one is getting older.

A lot of studies have stressed out that physical exercises give more benefits for older adults’ health, and those who have regular physical exercises gain a lot more. Among these studies, a recently published study that stressed out this value and how crucial physical training is.

The study was carried by researchers from the Faculty of physical education and sports, Charles University from Czech Republic and published in a JMED Research Journal. As stated in the study, the aim “was to verify if a moving program based on walking may influence aerobic fitness and body composition in female seniors.”

The researchers studied the case of a group of senior women without any regular physical activity. Then the group of women started physical exercises by walking between 90 and 250 minutes per week. The results showed that after 6 months of training BM and BCM increased, and the percentage of BF decreased.  The researchers come to a conclusion “that a 6-month exercise program based on continuous walking that produced an energy expenditure of 3970kJ during a week, is useful for the improvement of AF and BC in senior women.”

People that are physical active help prevent chronic illnesses and improve also their mental health. The aforementioned study mentioned that “physical activity can minimize physiologic changes associated with aging, increase longevity, and decrease the risk of many diseases”.

The main challenge that faces elders to exercise regularly is how to keep the motivation especially with illness, health problems and concerns to fall, or any other reasons. But, if these are all motives to stop, one can turn them into incentives to get up and exercise. It’s also important to mention that physical training can invigorate one’s mood and reduce stress, and above all change feeling of well-being.

Another Virus Similar to Ebola That Threatens World Health



Since the spread of Ebola virus in West Africa last March, more than 1900 have passed, according to the World Health Organization (WHO). The fatal virus started in Guinea and later spread to neighboring countries including Sierra Leone and Liberia before hitting more countries. WHO stated that Ebola Virus “is a severe, often fatal illness in humans” and the virus “outbreaks have a case fatality rate of up to 90%.”

The Ebola “first appeared in 1976 in 2 simultaneous outbreaks, in Nzara, Sudan, and in Yambuku, Democratic Republic of Congo” according to the WHO. The virus took its name Ebola from a River in Congo where it was first discovered.

The virus of Ebola attacks the body and causes damages to the immune system. Eventually, it leads to huge levels of blood cells to drop, and this in turn leads to severe, unmanageable bleeding.

But it’s not only Ebola that threatens world health, but there are other infectious viruses like H1N1, Meningitis, Denge virus and many others. The latter has a lot of similarities with Ebola as both viruses attack lungs and share a number of symptoms including intense fever, severe headache, and muscle pain with the exception that Denge seldom causes death. The WHO says that Denge virus “transmission has increased predominantly in urban and semi-urban areas and has become a major international public health concern.”

A new study which is published in a Journal of Respiratory Medicine Research and Treatment has stated that “an estimated 50 million-infected people occur each year and more than 2.5 billion people are being at risk of infection, but the simultaneous worldwide distribution of the risk of dengue virus infection and its public health burden are poorly understood.”

Like Ebola, which WHO said that “vaccines are being tested, but none are available for clinical use,” Denge virus also has no “novel diagnostics, novel vaccines, and novel antivirals,” as stated by aforementioned study. “The development of novel protective measures against dengue virus infection are urgently needed worldwide, particularly in the tropical regions” the study emphasized.

The world’ attention now is turned to Ebola virus, but there are several other viruses that aren’t less dangerous than Ebola. If much work and cooperation are needed to face Ebola, the other fatal viruses too require the same attention to find vaccines and effective treatments, and also to let people know about them.