Impact of Social Media on Business and Company Image

social media

With the booming of the web especially after the emergence and spread of social media networks, people start to rely on these networks to make their everyday life choices including shopping and purchase decisions. For the great impact these online networks in shaping customers’ decisions and build their own views, it becomes crucial for organization to have a neat and significant presence on these networks and keep close to customers.

Whether in physical or virtual world, every organization aims at building a good reputation and reflects a positive image to their customers. Online, social media platforms offer great opportunities to spread the word of mouth about businesses worldwide. That’s why, social media networks become one of the important mediums on which brands are built.

A new study carried by researchers from Romania and Thailand has highlighted the impact of social media on a company’s image. This case study “was conducted to a 258 respondents, having the age between 18 and 41 years old.” To answer the question of how often consumers read or actively take part on discussions initiated in online social networks, the study finds that “2.44% never, 26.83% sometimes, 51.22% often and 19.51% always.”

Researchers investigated also if users on social networks pay “more attention to the online discussion related to the products/ services they are frequently using.” Then, 82.49% of the respondents answered the question positively and confirmed that they “are attentive to this kind of information.”

Social media networks then play an important role in shaping the company’s image and how it is perceived by customers. Researchers stated that the study result is giving insightful conclusion that “the company’s image is related to all three constructions:  the users’ social influence, the organizational promotion and the perceived image in OSN (online social networks).”

Many other studies have stressed on the importance of social media networks for businesses. This research for instance has dealt with the importance of virtual communities and how they can influence trust of online shoppers. As stated by the study, “virtual communities offer several advantages to e-tailers and opportunities for the interaction with members of virtual communities consumers”.

Another study also tackled the issue and stressed on the importance of social presence of businesses and how this presence affect customers’ trust. The study stated that “social presence is a determinant of trust in a retail website.”

In order to build a god relationship with customers and win their trust, the online business need to maintain a good social presence so as the customer feels of “being present with a real vendor. This feeling comes from the emotion during the interaction with the website” researchers stated.

Social media use continues to grow in a significant rate. So, companies need to take advantage of prospects offered by these networks to reach and connect with their audience and customers. Businesses have to take this in consideration and include social media in their marketing and overall business strategy.

As social media has become an important way to boost business growth and enhance presence in the market, companies should not ignore it and profit of these networks to reflect a good company image.

 

Advertisements

Food and Its Impact on Type2 Diabetes

diabetes-Obesity is a challenging problem in modern world especially in developing countries. Obese people are vulnerable to different health conditions including for instance heart disease and type2 diabetes. The more weight you gain, the more risky it becomes to increase blood sugar levels in the body.

It’s known that nutrition has a direct effect on one’s weight. When the calories you consume in your food and drinks are over than what your body needs, you start gaining weight. But gaining more weight makes you at risk of type2 diabetes. So, what type of food that raises the chances to becoming obese and help body improve the disease?

A recently published study led by researchers from Department of Food Science and Nutrition, Women’s University, Mumbai, India has investigated the impact of certain types of food on weight gaining and metabolic response.

In order to “classify food according to their hyperglycemic quality, glycemic response to equi-quantity of commonly consumed carbohydrate,” researchers compared rich foods including “biscuit, Chapatti, Puffed rice, Potato, and least for Rice…with that of white bread (reference) in healthy volunteers.” Then “the Blood glucose response to 100g of the test foods were compared with an equal quantity of standard food—White bread.”

To have an idea of the glycemic response, it is response to a food or meal is the effect that food or meal has on blood sugar (glucose) levels after consumption.

Researchers made significant notices. They noted that 100g of rice “would be expected to induce a higher glycemic response, but its response is equivalent to that induced by 20g bread only; much lower than that of biscuit and chapatti”.

Also, they noted that “100g Marie biscuit induced significantly higher glycemic response than the same amount of bread (p<0.01), rice (p<0.01), puffed rice (p<0.01) and potato (p<0.01).” Researchers stated that “weight ratio such as biscuit and puffed rice, have light and porous nature and are generally consumed in lesser quantities at one time. But most often, doctors and nutritionist encourage the consumption of these snacks to patients for their apparent lightness.”

For chapatti which is “prepared from whole wheat flour has been given preference over white rice” researchers noted “that the predicted glycemic response to regular serving size of chapatti (30g) is much higher than that of rice”.

On the light of this study’ results, there are certain foods that can increase the risk of improving diabetes than others. Healthy foods especially those rich vitamins are important in reducing susceptibility to improving type2 diabetes.

A study which is published in Journal of Research in Diabetes found that “deficient levels of vitamin D may predispose euglycemic person for diabetes and dyslipidemia. Vitamin D supplements in euglycemic individuals may play an important role in reducing the risk.”

What you eat has a direct impact on your health including sugar levels in blood, something that can affect your improvement of diabetes. The type of food you eat is important, but also the amount matters. For a healthy living, one should consider what he consumes including quantity and quality.

 

Uterine Fibroids and Their Impact on Women Fertility

Uterine Fibroids

A lot of women are affected by infertility. In general, scientists are able to determine the causes behind the issue but in several cases the cause is not exactly known. The problem can sometimes be due to the reduction of woman eggs quality, or damage to the fallopian tubes, or ovulatory isues, or conditions affecting the uterus in addition to many other reasons.

Among these related problems to the uterus is the Uterine fibroids known also as myomas or leiomyomas. As defined, Uterine fibroids are tumours which grow from cells forming the muscle of the uterus (womb). Uterine fibroids, which are also called leiomyoma or myoma of the uterus, can grow on the uterine wall and push out into the bladder, bowel or intestine.

Uterine fibroids and their association to women infertility are subject to much scientific research. And up till now, there isn’t a firm answer that a direct causal link is found between infertility and fibroids. This study which is recently published in Obstetrics & Gynecology: An International Journal is among these academic efforts that investigated to contribute and enlighten the issue.

Researchers of this study, like previous studies, haven’t managed to find direct link. They explained that though there might be certain connection that link between infertility and fibroids, but it’s not completely evident if they are a direct cause.

“Relationship between fibroids and infertility is still subject to a large debate, and we still do not know exactly if they indeed cause infertility or it is a simple association. However, in our study, we found that 49.16% of our patients complained about fertility problem, showing that the association between fibroids and female infertility is not uncommon” as stated in the study.

Also, researchers noticed that “uterine fibroids were associated with miscarriage that has been shown by a number of studies where they found that the number of miscarriages is higher in women with fibroids.” The reason “can be due to the fact that if the fibroids are close to the placenta, this can eventually cause spontaneous miscarriage”.

Researchers stated previous studies mentioning that uterine fibroids most frequently affect women between ages of 30 and 45. But in the current study, they noticed that “the highest incidence (48.19%) was observed between 40-49 years.”

Another study carried by researchers from Germany indicated “that age is a risk factor for uterine fibroids as diagnosed women with myomas were significantly older than undiagnosed women…In contrast, age at menarche did not appear as a risk factor for women with uterine fibroids, which was found in some other research studies. Furthermore, after adjusting for age, we could not find any difference in the percentage of women who have given birth between women with and without a diagnosis of uterine fibroids, although parity is supposed to decrease the risk of uterine myomas.”

Up till now, there isn’t a clear evidence of the direct cause behind uterine fibroids, though scientists found that it could be related to a mixture of what is hormonal, namely the increase of oestrogen hormone, and what is genetic and environmental.